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This guide tells you everything you need to know about buying, holding and selling shares. Plus the cheapest way to buy them and some tips for those that who new to investing. What is a share? A share is simply a divided-up unit of the value of a company. For example, if a company is worth £100 million, and there are 50 million shares, then each share is worth £2 (usually listed as 200p). Those shares can and do go up and down in value for various reasons. Companies issue shares to raise money and investors (that’s you) buy shares in businesses because they believe the company will do well and they want to ‘share’ in its success. You've got two options when buying shares There are two options when buying shares, you can either: 1. Own shares yourself; or 2. Pool your money with other people in a collective investment known as a fund For first-time investors pooling your money is a slightly safer option as you're not putting all your eggs in one basket (as you're not just i...